just richa here.
Richa

Hi, I'm Richa.

No last name. People always ask. So — just Richa here.

I work in tech, I make videos about why brands mess with your head, and I write essays when things get too loud inside mine. I'm figuring out what I actually want from life — and writing my way through it.

This is where I put the things I actually want to say.

Read
i.The Writing

01

So, What Do You Do?

On credentials, identity, and the question nobody answers honestly.

→

02

The Time Value Relationship

On productivity culture, loved ones, and the math nobody does.

→
ii.Things I'm Building
🧠
lowkeymanipulated
@lowkeymanipulated
Short-form videos about why brands mess with your head. Marketing psychology with an India-first lens.
✍️
justrichahere
@justrichahere
This space. Essays, postcards, thoughts — everything that doesn't fit anywhere else but belongs somewhere.
iii.The Professional Chapter

I've spent five years in tech — as a product manager, as a host, as someone who showed up and built things. Here's some of that work.

Creator at Groww Plus
YouTube Playlist
Host — Groww Thrive
YouTube Playlist
Host — Groww AIKI
YouTube Playlist
Groww Digest
Hindi & English
Groww Main Channel
YouTube
Groww Instagram Lives
Instagram
iv.Postcards

Places I've been. What they left me with. One year at a time.

2026
so far...
Goa
Goa
I've been to Goa more times than I can count, but this one was different. Just happy by the sea.
April 2026
✈️
to be continued...
more adventures coming
2025
3 trips
Coldplay Ahmedabad
Coldplay, Ahmedabad
Still the same magical night — fixing things, taking you to paradise, and then it was all yellow.
January 2025
Bali
Bali
My sister and 25 strangers who became friends. I love listening to stories — and sometimes telling mine too.
October 2025
Jammu
Jammu
My first Kashmiri Pandit wedding. Full heart, happy face, and the last step before my new job.
November 2025
2024
7 trips
Thailand
Thailand
Calm on top of mountains, still inside the sea. Just don't have me on land.
January 2024
Coldplay Mumbai
Coldplay, Mumbai
My first Coldplay concert. Lights did guide me home that night, and I was definitely in paradise.
February 2024
Ed Sheeran
Ed Sheeran, Mumbai
Prateek Kuhad, Calum Scott, Armaan Malik, then Diljit walked out. What a night.
March 2024
Mysore
Mysore
The trip that finally made it out of the group chat — just smiles and heartfelt conversations.
March 2024
Meghalaya
Meghalaya
We came for the root bridge. The real workout was laughing — the kind that makes your stomach hurt.
April 2024
Kashmir Great Lakes
Kashmir Great Lakes
My first solo Himalayan trek. My heart is something I left along the way.
August 2024
Chandrashila
Chandrashila, Uttarakhand
Every time I go to the mountains, I leave a little more of myself behind. Chandrashila took its share.
December 2024
2023
2 trips
Indore
Indore
My first solo trip. Ate my heart out at Chappan Dukan and Sarafa Bazaar — on my own.
April 2023
Munsyari
Munsyari, Uttarakhand
An unhinged trip where the journey mattered more than the destination. For Rubhen — may his soul rest in peace.
July 2023
2022
where it began
Ladakh
Ladakh
My first self-sponsored trip. First snowfall, first real mountains, first time realising I'm a mountain person.
April 2022
Kuari Pass
Kuari Pass
My nervous system shuts down in the best way when I'm in the mountains. I can just move.
November 2022